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Hear Ellen Jaffe on 101.5 LITE FM and weekdays 5:00-9:00 p.m. ET
 E-Mail Ellen              Twitter: @JaffeEllen              Read all posts from Ellen's blog
Starbucks aims for the stars ...
Posted 11/15/2012 8:15:00 AM

... or the bucks, if you're a cynic.

But as a fan of Starbucks - everything from their frappuccino to their tasty sandwiches to their policy of providing health insurance for part-time employees - I'll take the moderate view: They have big plans that could bring them more profits.

First, Starbucks has purchased Teavana. Have you ever been to a Teavana location in the mall and tried their tea made from fresh-steeped tea leaves? It's heavenly. I love sampling the different flavors of tea from all over the world; and how cool is it when they list the different healing, calming and energizing properties in the teas you're sampling!

Next on the Starbucks agenda - Walt Disney World. Next summer Starbucks will open one location on Main Street in the Magic Kingdom, and another location at Future World in Epcot.

And finally, Peppermint Mocha is back at Starbucks - one more thing to love about the holidays! To celebrate its yummy return, Starbucks is doing a BOGO event today through Sunday. From 2 - 5 each afternoon, it's Buy One, Get One Free on the Peppermint Moche, Caramel Brulee Latte and Gingerbread Latte. Now I'll have to go every day to try all three flavors.

Posted By: Ellen Jaffe  

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