101.5 LITE FM has a long and distinguished history in South Florida radio, originally signing on the air in 1948 as WWPB-FM. For more than 20 years the station was owned and operated by Paul Brake, who served as the station's manager and program director.
In 1969, an agreement was made to transfer the station to Sudbrink Broadcasting. Sudbrink increased the station's tower height and changed the call letters to WLYF. The studios and transmitter were moved to what some early station staffers describe as little more than a 'quonset hut' on the Dade-Broward county line. (The building's tin roof made it nearly impossible for announcers to open their microphones during a heavy rain; the noise was just too noticeable!)
WLYF was incredibly successful; becoming the nation's first FM radio station to achieve a number-one audience rating, and routinely led the Miami market in popularity. Sudbrink owned the station until 1977 when it was sold to Storer Broadcasting, which operated it (and sister AM station WGBS) from studios in downtown Miami until 1979.
Jefferson-Pilot Communications purchased both WLYF and WGBS in 1979, and in 1983 moved the facilities to their current home on Northwest Second Avenue in North Dade. In 1985, WGBS was sold (it's now Radio Mambi) in order to purchase WNWS-AM; today, WNWS is 790 The Ticket.
WLYF achieved phenomenal success as one of the country's most admired 'easy-listening' radio stations, and continued its popularity in the 1990's with a brighter, more contemporary musical sound as '101.5 LITE FM'.
In early 2006, with the merger of Jefferson Pilot Financial and Lincoln Financial Group, Jefferson-Pilot Communications became Lincoln Financial Media.
While the name may have changed, the company continues its commitment to entertainment and community service through its 14 radio stations nationwide.
More pictures of our studios
Today, 101.5 LITE FM is South Florida's premiere adult-music radio station, specializing in refreshing lite music played in long sets. It's the perfect sound to keep you stress-free at home, in the car and on the job. And 101.5 LITE FM keeps you informed with 'Stress-Saver Traffic' reports, frequent news updates, community service announcements and the 101.5 LITE FM 'SkyLITE Forecast'.
In 1998, 101.5 LITE FM expanded its presence to the World Wide Web -- launching LiteMiami.com, with information and resources for Listeners and numerous online contests and interactive opportunities.
In 2006, 101.5 LITE FM's nearly two-decade commitment to digital technology culminated in a conversion to HD Radio transmission -- pure, CD-quality digital audio, available free without a contract or subscription.
HD Radio also will permit 101.5 LITE FM to provide you with real-time artist and title displays for the songs playing, traffic alerts, and additional channels of programming you can hear with an HD Radio receiver.